Increasing organic traffic is the most effective long-term strategy for growing your website or blog. It can be time-consuming, but search engine optimization (SEO) can generate far better revenue than paid advertising, guest blogs, and almost any other online marketing strategy. The problem is that there are no shortcuts to learning how to increase your organic traffic.
If you want to get more traffic from search engines, you need to understand how they work and you need a strategy. Planning the type of content you publish and tracking the performance of your posts is a, is a great place to start. Still, there are other lesser-known methods that shouldn't be ignored.
👉 In this article, we discuss his 5 strategies you can use to increase organic traffic to your website. Let's start by talking about asking people to a section too!
How to increase organic traffic on your website
- Target also ask section 🎯
- Analyzing keyword gaps ⛳
- Update old content 🔄
- Find low-competition, quick-winning keywords 🏆
- Update your post title and description tags ⚙️
1. Target also ask for section 🎯
You may already be familiar with the "People Ask Also" section of Google search results. These are the answer boxes that appear below the first result. Contains questions related to the original query. Each question has a short answer from the website and a link to this page.
Optimizing People Also Ask results can drive more organic traffic to your blog
People also ask about sections that appear in about 3% of all searches . The number of engagements in these Q&A sections varies greatly. In some cases, only 3% of users engage in the "People Ask Also" section. Other searches jump that number to 13%.
About 0% of these interactions result in clicks. If your content is already ranking high in certain search results, there's little benefit to appearing in the People Also Asked section. But if you're not showing up high in search results, being there can get you organic traffic that you wouldn't get otherwise.
To increase your chances of appearing in this section, your content should be optimized to provide concise answers to the questions people are searching for. A good source for these questions is at the bottom of Google's search results page where you can see similar searches.
A similar search from Google SERP can give you insight into how to drive organic traffic to your posts .There is usually some overlap between what you see in this section and the People Also Ask field. You can also use keyword research tools such as AnswerThePublic to find out questions related to each search query.
The AnswerThePublic website can help if you want to know how to increase your organic traffic. Once you've created a list of questions to target, it's a good idea to use the correct format so search engines can target that information. This means sub-heading the question and including the answer at the bottom as concisely as possible. A good way to do this is to add an FAQ to your page.
2. Analyzing keyword gaps ⛳
The concept of keyword gaps is simple. The "gap" consists of keywords that your competitors are targeting, but you are not. Excluding branded keywords will give you a list of topics that people may be searching for and prevent them from finding your content on those topics.
Closing this gap is not only a great way to drive more traffic to your website, but it can also give you a competitive edge. Additionally, exploring this gap can help identify content ideas that are often overlooked.
To analyze these gaps, you need access to keyword research tools like Ahrefs and SE Ranking. These can get quite expensive, but if you're on a tight budget, there are free trials available (at least in the SE rankings).
If you have access to SE Rankings, you can use the Competitor Research tool from your dashboard and enter the domains you want to compare.
SE Ranking - Competitor Research
The first domain is yours, followed by the competitors you want to analyze:
SE Ranking Competitor Comparison
Competitor analysis shows you which searches you're sharing, which your competitors are beating you (and vice versa), and which other site ranks you're not. Select the Missing tab to view these missing keywords.
SE Ranking - Missing Keywords
You can use this data to filter out keywords that aren't right for your audience or are too difficult to rank for. The remaining keywords are the ones you want to focus on.
3. Update old content 🔄
Updating old content is something many bloggers overlook. As you publish more blog posts and over time, some of that content will become outdated. For example, if we published a WordPress cloud hosting comparison two years ago, the providers we recommend may have changed significantly in the meantime.
The same logic applies to almost any post that offers specific advice or recommendations. Even if it's been around for years, visitors may not find it useful because it's outdated.
In our experience, he recommends a complete review of your content library at least once a year. Create a list of posts that you believe are out of date, focusing on those related to specific years, product reviews and comparisons, lists, and other similar items.
Once you have this list, prioritize the posts that get the most traffic. These are golden eggs and we want to keep them as informative as possible so that we can keep our viewers. Please read each post to ensure that the information it contains is (a) accurate and (b) relevant. Make the necessary changes, make your content effective, and update your post. that's it!
4. Look for keywords with fast growth and low competition 🏆
When analyzing keywords, most people choose high-volume searches or moderate options. That is, keywords that get decent traffic (e.g., hundreds of searches per month) but have moderate competition. Depending on your domain authority and backlinks, it's relatively easy for a well-structured article to rank reasonably competitively in search.
However, most people overlook keywords with low competition and modest search volume. These are keywords with a search volume of 100-200 per month.
Keyword searches with Google keyword Planner can give you insight into how to increase organic traffic to your blog.
Tools like Google Keyword Planner can be used to determine the search volume for a given keyword. Keyword Planner allows you to rank keywords by average monthly searches from lowest to highest and vice versa.
By definition, less competitive keywords should be more likely to rank for well-structured and well-researched content. Yet most people ignore these keywords. Because creating this content requires extra effort that must be weighed against the reward (potential traffic).
Targeting these types of keywords on your new website can increase your traffic slightly. You can identify keywords that can be grouped together for best results. This allows you to address multiple options using a single post.
5. Update your post title and description tags ⚙️
If you create posts that target specific keywords, you should monitor their performance. One of the key indicators of post-performance is clicks on search engine result pages (SERPs). As you may know, it's the top SERP results that get the most clicks. 75% of all clicks go to the first three results So when it comes to SEO, the first task is to get your post to appear on the first results page, which should be enough to at least get a few clicks. To improve your ranking, we recommend optimizing the title and meta description tags for this post.
Edit title tag in WordPress
Luckily, the process is easy. You can change the title of your blog post at any time using the block editor. Additionally, if you're using an SEO plugin, you'll usually see the option to change each post's meta description when editing.
Simply put, search rankings play a huge role in the success of your post, and your title and meta description make or break your post. Catchy blog titles are more likely to grab users' attention and help improve your click-through rate (CTR).
If you're not sure how to monitor your WordPress site's CTR, we recommend using Google Search Console. You can see the average CTR of your site's pages by visiting the Performance tab of your Search Console dashboard.
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